What Business Can do to Reduce Disaster Risk

As the full tragedy of the Japanese earthquake and tsunami begins to be undertood, it is important to consider what business can do not only in response to disasters, but to reduce people’s exposure to disaster risk. As the costs of natural disasters increase, so the topic of “business continuity” has become more important for risk managers in recent years. At Lifeworth we are interested in how this commercial interest can be allied with efforts to reduce the risk of disasters facing societies at large, and to build our collective resilience. Because of that interest, we worked with the UN International Strategy for Disaster Reduction to begin an exploration of a progressive business role and the potential for new collaboration in this area. Some of the results of our thinking have been blogged by my colleague Ian Doyle, on CSR International. Our thoughts are with the people missing loved ones.


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