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By working with organisations in private, public, voluntary and academic sectors, across cultures, we cultivate our understanding of the diversity of society. By integrating insights from political science and sociology, alongside more traditional frameworks for understanding organisational behaviour and market dynamics, we can offer new perspectives. Given this approach, we have been particularly useful to organisations that aim to influence others for systemic social change, and to develop the appropriate policies for partnership that address challenges such as accountabilty and conflicts of interest, such as the WHO.

Given the breadth of our perspective, we have been involved in high level strategy work to develop new institutions. The first example of this was Dr Bendell's work for WWF-International in 1996 where he developed the rationale and plan for a new 'Marine Stewardship Council'.

We are particularly interested in how to help people lead their organisations in ways that create social transformations. This has led us to articulate a concept of 'Transcending Leadership' in our publication 'Serving Systemic Transformations' and create a study circle on this issue.
 

 
 

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Complex social systems are impossible to understand and influence from the 'outside'. Even though there is no 'outside', most approaches to organisational strategy use deterministic logic to understand society. We don't. We belong to society, and side with its highest aspirations, bringing the knowledge of this belonging into our strategy work.