Lifeworth has teamed up with global ethical reputation analysts Covalence, to be able to offer comprehensive advice on responsible brand endorsement to celebrities, their managers, agents and public relations advisors. As creators of the Star Charter, Lifeworth can help implement it. Contact jem (at) lifeworth.com for more information.

Lifeworth

Rightly or wrongly, the mass media and the general public are increasingly looking to celebrated individuals to play a role in addressing the social and environmental challenges of our time. At the same time many brands seek the endorsement of leading celebrities. Consequently the question of responsible brand endorsement by celebrities has arisen, as illustrated by the new Star Charter and StarWiki. Lifeworth can help you understand the responsibilities facing particular brands, as well identifying the up-and-coming brands that have an ethical or environmental edge and can contribute to the causes you care about.