"Deeper Luxury, demonstrates that a quality product must involve a quality value chain, where everyone in that chain benefits and their environment is sustained. Bendell and Kleanthous's analysis should be welcomed as an important contribution to the strategic planning of all high-end brands and their suppliers."

Lifeworth has teamed up with global ethical reputation analysts Covalence, and international corporate responsibility advisors MHC International to be able to offer a comprehensive service to luxury industry clients:

• ASSESS your company on its situation as a responsible & sustainable enterprise, in comparison to sector and industry-wide best practice and the perception of influential stakeholder groups;
• ADVISE you on what steps to take to increase your social and environmental actions as part of core business strategy and help you embed this in your organisation, from product development and design through to marketing;
• MEASURE the effectiveness of your responsible enterpreneurship;
• TRAIN and educate staff at all levels of your company;
• DEVELOP together an appropriate set of values and code of ethics;
• WRITE responsibility or sustainability reports, including managing processes of issue prioritisation and data generation;
• BROKER engagements and partnerships with leading not-for-profit and international organisations;
• EXPLORE with you the dynamic social, economic, technological and cultural trends that are shaping your markets and workforce; 
• PREPARE speeches and presentations on responsible enterprise for you to deliver to specific audiences and stakeholder groups, such as responsible investor relations.
• COMMUNICATE your efforts through our leading publications and portals in both responsible enterprise and the new authentic luxury movement.

Lifeworth

Luxury goods and services should, and can, be the most socially and environmentally beneficial brands around. This deeper sense of excellence is the future of luxury.

To achieve this requires a coherent strategy that aligns environmental and social policies and programmes with a company's heritage and contemporary values. Some of Lifeworth's consultants have been advising organisations on this agenda since 1996, and after our global study of the sustainability performance of luxury goods in 2007 , with WWF, we now offer strategic advice to luxury brands. Contact jem (at) lifeworth.com for more...